Data privacy is the central pillar of digital advertising strategy, and with the evolving data privacy regulations, it is important that you be educated on it correctly. There have been major advancements in personal data protection, reshaping digital advertising strategies and mandating enhanced brand transparency.Working with an IT solutions company in Abu Dhabi would help you stay at the forefront of the laws concerning data privacy, especially in the UAE and GCC countries. DL AMC, the best IT solutions company in Dubai, helps businesses stay ahead of trends because they have a team of tech and compliance experts who work closely with marketing and advertising leaders who effectively reach their target audiences while adopting privacy-compliant digital strategies.
Would you like to know what’s changed in 2025—and how can your business adapt? Read on further to know more.
The latest updates to data privacy laws have mandated how companies collect, store, and analyze user data. It’s become tighter, and more strict. For example, companies can no longer rely on intrusive third-party cookies or passive data collection methods. They need explicit user consent, transparency, and accountability in how the user’s personal data is collected, stored, used, and shared.
Apart from updates in UAE Personal Data Protection Law (PDPL), EU’s GDPR enhancements, and California Privacy Rights Act (CPRA), there has been new privacy mandates from Apple, Google, and Meta as well. These updates talk about how businesses collect personally identifiable information (PII), with regard to browsing behavior, location data, and device identifiers. User consent is mandatory, and it is stricter and more specific, and you can say goodbye to cookie-based targeting eventually.
The IT solutions company in Abu Dhabi work according to the new updates and recognise the privacy and transparency of users
Have a look at what the new updates demand of advertisers:
- Explicit Consent for Tracking: No more would users have to be irritated with pre-checked boxes. User consent is important and advertisers have to get explicit consent from users before deploying non-essential cookies, tracking scripts, or collecting personal data. The user has the discretion whether the consent has to be given or not, and no longer can advertisers be ambiguous about it.
- Restrictions on Third-Party Cookies: Major browsers have already started the process of phasing out third-party cookies, it is likely to be totally out by the end of 2025. This means there should be other methods for cross-site tracking and behavioral targeting, like for example, first-party data and contextual insights.
- Enhanced Data Subject Rights: Users rights have been recognised more strongly than ever and they can withdraw consent anytime they want it. It is their data and they have the right to access, correct, erase, and object to processing.
- Transparency Requirements: Brands must be transparent about data collection, – the what, and how of data collection, followed by with whom it’s shared. They have to explain this in multiple languages as well.
- Data Storage: Tighter regulations now dictate data storage, (UAE-approved data centers), and measures on how the data is protected against breaches. Not following compliance will lead to heavy fines and damage to a company’s reputation.
These laws are an opportunity for digital advertisers to gain customer loyalty and trust. If your brand is ready to meet 2025 privacy regulations, and gain customer loyalty in the process, connect with DL AMC, the best IT solutions company in Abu Dhabi.
